#Caffe luxxe how to#
#Caffe luxxe full#

And at the end of the day, we decided Mark would be the President and I would be the Creative Director. We’ve divided our work responsibilities based on our specializations, and coincidentally it’s what we both enjoy doing anyway, So like in any relationship, you encounter those moments where both people may have a strong opinion, but we go back to our fundamentals and allow the person who is the designated responsible person for that project or category of business to make the final decision. Bear in mind that as a small neighborhood business, we’re not funded by a large corporation with deep pockets so all of those needs can’t happen overnight nor can you realistically afford such an infrastructure immediately just because you have the need.Īs well, both Mark and I are different people in how we manage and communicate, and we also have very different skill sets.

#Caffe luxxe how to#

There were several key bumps which were really about understanding how to manage growth in a healthy way by putting into place the people, systems, and processes that would help us scale and grow from 1 to 3 to 6 caffes (and soon to be seven). We remember when we first opened on Montana Avenue in Santa Monica, a person popped in, took a quick look around, and claimed, “Oh, another coffee shop? I’ll give you three months!” And that encounter was more or less the start of our journey! There are no short cuts to success in our experience. From the coffees we source, roast, and brew, to our curated selection of pastries and culinary offerings, every piece of Caffe Luxxe has been created to share with you what Mark and Gary felt and dreamed about while traveling and living in Europe all those years ago.Īlthough this probably sounds a little cliche (but true), the key lesson is that we have found that everything requires hard work, focus, meticulous attention to detail, and dedication. All are crafted in small batches, allowing us to finely tune the profile for each roast.Įvery day we combine our travels, histories, and expertise to bring the best experiences to our caffe friends and family. Our Single Origin offerings highlight the terroir which makes that coffee unique. Our Blends are meticulously crafted, beginning with consideration for the aromas, flavors, and experiences we want to celebrate to create the ultimate balance. However, our roasting style tends to lean towards medium to light where we find it draws out the subtle nuances of aroma and flavor at its best.

dark roast, it all depends on the coffee and your own taste. Bearing in mind that there is no right or wrong for the consideration towards light vs. Our philosophy on roasting guides our hands, as we roast coffee to focus on the classic characteristic flavors unique to each country to bring out the depth and complexity they have to offer.

The result of these efforts has created highly rated and respected coffees – all 90+ points, since we began roasting. Great coffees and relationships begin at the farm, and we’re proud of the friendships we’ve made. Our relationships ensure that farmers are paid fair prices, helping to secure not only better coffees for us but better lives for farm workers and their families. Mark makes yearly trips across the world, building relationships with farmers and specialty importers, and sourcing the finest coffee beans.

#Caffe luxxe full#

Our commitment to serving great coffee begins thousands of miles away at the farms where the beans are grown, where we strive for full transparency of sustainable practices. Handcrafting every single drink is our daily passion, and we strive to make each drink better than the last.

Our dedication to serving the best, individually crafted beverages has helped LA drinkers discover what fine coffees can taste like, earning us numerous accolades by customers and journalists alike. They both dreamed of bringing these experiences back with them to Los Angeles and creating a neighborhood caffe to share with their community.Įstablished to bring a unique luxury to coffee and culinary experience, Caffe Luxxe was the first Caffe in Los Angeles to champion a move towards handcrafted artisanal espresso and brewed coffee. The artisan approach to coffee preparation, the value of community, and the ability for a caffe to serve as both a way to get ready for the day and a place to unwind for the evening. Through their shared passion for European sensibilities, their experiences with Caffe culture in Italy always stayed with them. Today we’d like to introduce you to Gary Chau and Mark Wain.īest friends since school, Mark Wain and Gary Chau quit their corporate jobs in 2006 to start their dream of working together and owning a local neighborhood business.